Social media is one of the five sources for cross-border e-commerce to drive traffic, and it has become a popular platform for brand promotion. Starting from Facebook, Instagram, and now TikTok, these platforms assist brands in targeting audiences and establishing their presence. So, why should cross-border e-commerce focus on TikTok in the future? Currently, platforms like Facebook and Instagram have reached a mature stage, with traffic already solidified. This makes it challenging for new brands to gain exposure on early social media platforms. However, the emerging TikTok, a short video social media platform, presents new opportunities for sellers to generate profits. Therefore, buying TikTok likes and followers in bulk can be a cost-effective strategy.
Consequently, Tiktok has become a magnet for top-notch creators, in turn drawing in numerous fans. This influx of users has led to a steady rise in Tiktok's user base. As the number of Tiktok users continues to grow, it also serves as an attraction for more creators, who, in turn, bring in a substantial fan following. This reciprocal promotion has fueled Tiktok's increasing popularity in China.